Don't squeeze the Charmin

Here is something to think about as you buy your next set of toilet paper:

...fluffiness comes at a price: millions of trees harvested in North America and in Latin American countries, including some percentage of trees from rare old-growth forests in Canada. Although toilet tissue can be made at similar cost from recycled material, it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them.
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In the United States, which is the largest market worldwide for toilet paper, tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands.
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But people who buy toilet tissue for their homes — even those who identify themselves as concerned about the environment — are resistant to toilet tissue made from recycled paper.